A boy noticed that every time he sees his mother fry fish in a pan his mother used to cut off the head and the tail. He then asked his mother why does she do that all the time she prepares fish. His mother’s response was that she learned how to prepare a fish like that from her mother, and she never asked why they prepared it that way. The boy then asked his grandmother and astonishingly his grandmother said she used to prepare the fish like that because back in the old days they didn’t have access to big frying pans, so they chopped the head and the tail off so that the fish can fit in the pan.
Using this story as an example I want to share my frustrations about traditions. I find myself being the boy in the story on a regular basis when I have conversations with elders in my family. I am a very curious person and I disregard things which people try to force on me while they are unable to explain the roots of the tradition they want me to practice.
Often elders are unable to explain why we do things, like in the story the boy’s mother was unable to explain why she chops the head and the tail off, only to find out the tradition was based on convenience. I am seriously against African traditions because most of them cannot be explained. We are already a “westernized society” so why do we try and suggest that a certain outfit shows respect in serious events, for example men in serious events need to wear jackets as a sign of respect and women wear long dresses. Traditional African clothing doesn’t consist of clothing. It consists of skins. Our clothing is Western European culture so can someone explain to me how does a jacket or a dress show respect ? Its a piece of clothing for goodness sake.
I am African so I will talk about African traditions. We believe in many different things and we want to enforce our beliefs onto others without leaving room for them to belief in what they choose. We also feel offended when people go against “our traditions”
We have the responsibility to ask why things are being done the way they are being done because when we skip a generation without asking we are going to end up teaching things which we do not understand ourselves, which is what is happening now… frustrated boys and girls who have simple questions but the answers they receive are”it is our tradition.”
If the mother had asked her mother she would have understood that the preparation method her mother used was based on convenience, and she would have amended the method to what she prefers because she has options today. Her mothers method was not supposed to be a “tradition”… luckily the boy’s grandmother was still alive, because if she wasn’t his mother was going to force a “misguided tradition” on him and he would also pass it down because it would have grown into a tradition.
If elders are going to fail to explain why we do things with a better explanation than “it is our tradition” then I rather be the disrespectful rebel.
Some African traditions are just superstitions, people fear the unknown, people are paranoid and people believe in nonsense which restricts the ability to be open minded.
“To go back to tradition is the first step forward ” – African Proverb
This is how Trump won.
Populism is “the support for the concerns of the ordinary people“. Populists are usually the largest group in a population.
Populism is traditionally used by political leaders as a political tool to rally ordinary people to agree and vote for policy reforms which favour ordinary citizens, populism is being used differently today by the business world.
Populism drives commerce. It is used by business leaders to build brand love around their products and services. Entrepreneurs become captains of industries when they build the best brand love around their companies. Consumers get to a point where they buy the brand at premium prices instead of the quality or quantity of the product or service. Branding is a tool which is used to build a populist culture in the business world. It rallies people towards a brand and that allows certain brands to be more popular and more successful than others.
Almost all the time; popular brands are successful in commercial activities than their unpopular counterparts. It is a system which has proven to work in politics, in business and even in religion.
Building the best brand love results in success because people naturally want to associate themselves with a perception or concept of success, quality, class, style, taste and excellence. Building this brand love requires the entrepreneur to create a perception which would attract populists.
Christianity is the biggest and the most successful brand in the world, because the story of Jesus Christ has been packaged,branded and distributed better than any other religion in the world. The success of Christianity depends on its popularity.
Populism drives the world, everything is done the way it is done today to serve or exploit populists. Anything new is done with the optimism to change and Pioneer a new culture for populists
THINK ABOUT IT!
How does a brand grow?
Botlhale • Mos
Photo by Anatii
Why do people want to fit into cultures instead of creating their own?
Why are people afraid?
Are you afraid that you may not succeed? Or are you afraid that you may ?
Why are you obsessed with belonging within a specific group?
Why are you afraid of accepting your differences ? Why do you change yourself to be part of a culture ?
Why don’t you teach people to accept you for who you are?
When we were children we were taught that we are all unique… why don’t you live like you are? now that you are grown up?
Are you seriously going to die without being your true self?
When are you going to learn how to think independently ?
If you were allowed to look the way you want and do what you love; how would you look and what would you do?
That life is possible! This life exists!
Botlhale • Mos
Culture is defined as “the ideas, customs, and societal behaviour of a particular people or society” As a “modern individual” I am constantly trying to define who I am; however I am constantly forced to define my culture which means I am forced to identify myself with a particular society to know who I am.
Globalization has been defined as “The process of international integration arising from the interchange of world views, products, ideas and other aspects of culture.”
Globalisation has been used as a tool of social engineering. When I get real with myself I cannot really identify myself with one society. I grew up moving from one place to another, I read books, watch stuff on TV and on the internet, I communicate with people around the world. Through all of these experiences I found that we have similar lifestyles, we have similar interests, we have similar education, we have similar religious beliefs and our politics are invested in one another so they are similar in many ways. I realized that we are similar human beings which have been engineered into a global culture. We are controlled by political leaders, religious leaders, and business leaders. These are the leaders who invest in the education system, the educational system being the tool which makes globalization work.
This is the culture I live in, so Who am I really?
To truly find out who I am I need to travel back to “uncivilized” communities which my forefathers grew up and lived, the most interesting thing is that when I get there most of the time I would find people who are battling the dynamics of two cultures the “modern globalized culture” and their traditional culture. They try to fit in both societies. Because of this dilemma it is difficult to go back and track down my identity.
Globalization is interesting, it makes life “easy” it makes life “fun” and through generations we forget who we are. Globalisation is constantly changing, it is a culture which is variable to time, technology and education.
Who am I? I am a modern cultured person (I am globalized) because my traditional culture is diluted. As I learn each day, I become more complex, I become more offensive because others cannot relate as they are growing differently in a complex way.
We live in a global culture but within that global culture there are micro cultures which also have micro cultures. We are complex but we want to be understood.
The only way to find out who we really are, we need to start time from the beginning and start doing things from scratch. However chances are that we will get to this point again because it is human nature to teach others and through teaching globalization occurs.
Business • Politics • Religion.
Those three main cultures create an unequal, unjust and complicated society.